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By Caroline Néron, with the collaboration of Valérie Lesage

The story of Caroline Néron is first of all an ascent. That of an artist who becomes a businesswoman with dazzling growth, becoming the first Quebec woman to reach the top in Quebec and the Canadian top 15 of the PROFIT 500 of fastest growing companies.

Caroline Néron becomes a source of inspiration for several entrepreneurs and gives conferences throughout Quebec. Then misfortune strikes. In 2019, Bijoux Caroline Néron finds itself in the eye of a media storm due to its financial difficulties. All spheres of his life are affected. Shaken, the entrepreneur nevertheless invests all her energy to bring the company back to profitability, in vain.

With sincerity, strength and courage, Caroline Néron dares, in this book, to tell what led her to bankruptcy.

It is said that failure is not the opposite of success, but part of it. Caroline Néron did not stay where she fell. She got up, she learned from her experience and she rebuilt, in the strength of the ordeal.

“In this book, I will tell facts about my life as an entrepreneur and the mistakes I made, in the hope of saving you the same disappointments, both personally and professionally. I also have in mind to demonstrate that nothing happens for nothing. —Caroline